Ransomware is no longer a threat that only targets small or underprepared organizations. According to a recent article from NDTV Profit, ransomware attacks have surged by 50% in 2025, impacting major technology vendors including Microsoft, Apple, and Oracle, based on research from Cyble. When organizations with massive security budgets and advanced detection tools are still being affected, it is a clear signal that the traditional cybersecurity playbook is not working as intended.
This is not just another year-over-year increase. It represents a fundamental shift in how attackers operate and how ineffective reactive security models have become.
What the NDTV Profit report tells us
The NDTV Profit article highlights several concerning trends. First, ransomware activity has increased dramatically in 2025, with a 50% jump compared to previous levels. Second, attackers are no longer focused solely on smaller or less mature organizations. Well-resourced technology vendors are now regularly appearing on victim lists. Third, attackers continue to exploit common entry points such as phishing, compromised credentials, and vulnerable endpoints to establish initial access.
These findings reinforce a hard truth. If ransomware groups can successfully operate inside environments protected by layers of detection tools, alerts, and incident response plans, then detection alone is not stopping them.
The problem is not a lack of alerts. The problem is that alerts arrive after malicious code is already executing.
Why Detect and Respond keeps falling short
Most endpoint security strategies still rely on Detect and Respond. This model assumes that malicious activity will be identified quickly enough for security teams to intervene before damage occurs. In reality, ransomware attacks move far faster than human response times.
Modern ransomware does not announce itself with obvious signals. Attackers often spend days or weeks inside a network before deploying ransomware. By the time suspicious behavior is detected, data may already be exfiltrated, backups compromised, and recovery options limited.
The NDTV Profit report shows that even organizations with advanced security operations centers are being breached. This highlights the core weakness of Detect and Respond. It depends on recognizing something bad after it has already started.
In 2025, that delay is proving costly.
Endpoints remain the primary battleground
Nearly every ransomware attack begins at the endpoint. A malicious email attachment, a weaponized document, a compromised update, or a trusted application abused by attackers. Once malicious code executes on an endpoint, attackers can escalate privileges, move laterally, and deploy ransomware at scale.
Detection tools attempt to recognize known patterns or suspicious behaviors. But attackers continuously evolve, using new variants, living-off-the-land techniques, and legitimate tools to blend in. As a result, detection becomes a game of catch-up.
This is why ransomware attacks can increase by 50% while detection tools continue to report improvements. More alerts do not equal better outcomes.
Isolation and Containment changes the equation
Instead of waiting to detect malicious behavior, Isolation and Containment assumes that anything capable of executing malicious code should be restricted by default. This approach fundamentally changes the attack surface.
AppGuard is built on this principle. With more than a 10-year track record of success, AppGuard prevents ransomware by stopping unauthorized applications and malicious processes from executing, even if they are new, unknown, or fileless.
If ransomware cannot execute, it cannot encrypt files, spread across the network, or hold systems hostage.
This is not about detecting threats faster. It is about removing the attacker’s ability to operate at all.
Why prevention matters more than ever in 2025
The NDTV Profit article makes it clear that ransomware is not slowing down. Attackers are becoming more aggressive, more automated, and more confident. When high-profile technology vendors are impacted, smaller businesses must assume they are also at risk.
Cyber insurance requirements are tightening. Downtime costs continue to rise. Regulatory and reputational damage can be long-lasting. In this environment, prevention is no longer optional.
Isolation and Containment provides a path forward. By locking down endpoints and enforcing strict execution control, businesses can dramatically reduce their exposure to ransomware, regardless of how the attack is delivered.
A better way forward for business owners
Ransomware attacks rising by 50% in 2025 is not just a statistic. It is a warning. Continuing to invest solely in Detect and Respond tools while expecting different results is no longer sustainable.
Business owners need to rethink endpoint security and move toward a model that prevents attacks before they start. AppGuard has proven, over more than a decade, that stopping unauthorized execution at the endpoint works.
If you want to reduce ransomware risk rather than simply respond to it, now is the time to change strategies.
Call to Action
If you are a business owner concerned about ransomware and the limitations of Detect and Respond, talk with us at CHIPS. We can show you how AppGuard uses Isolation and Containment to prevent ransomware attacks like those highlighted in the NDTV Profit report, before damage is done.
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