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As cyber threats continue to evolve, many organizations are realizing the limitations of traditional "Detect and Respond" strategies. According to a recent article in Forbes by Keith Ferrazzi, the growing complexity and sophistication of cyberattacks suggest that breaches are inevitable, no matter how advanced a company's detection systems may be.

This insight calls for a fundamental shift in how businesses approach cybersecurity.

Why Traditional Approaches Are Failing

Most cybersecurity strategies still rely on detection systems to identify and respond to threats after they've infiltrated a network. While this method can reduce the damage of certain attacks, it is far from foolproof. As Ferrazzi points out, "If your strategy is only as good as your ability to detect the latest attack vector, you're already behind." Hackers are continually developing new techniques, often outpacing the development of detection systems.

For example, some sophisticated attacks use "living-off-the-land" tactics, where attackers leverage legitimate system tools to carry out their objectives, evading traditional detection. In such cases, detection-based systems may fail entirely, leaving businesses vulnerable.

The Need for a New Approach: Isolation and Containment

Instead of relying solely on detection after the fact, businesses need to adopt an "Isolation and Containment" approach. This model assumes that threats will breach the network at some point and focuses on containing the damage before it spreads.

AppGuard, a proven endpoint protection solution with over a decade of success, exemplifies this proactive model. Instead of trying to detect and neutralize threats only after they’ve entered the network, AppGuard prevents malware from executing harmful actions in the first place. By isolating processes and containing potential threats, it ensures that even if an attacker gains access, they cannot escalate privileges or modify critical systems.

Real-World Consequences of Failing to Adapt

The Forbes article discusses high-profile data breaches that could have been mitigated or prevented altogether had organizations used a containment-first approach. One notable example is the rise in ransomware attacks, where hackers encrypt a company's files and demand payment for their release. In many cases, these attacks infiltrate networks via seemingly innocuous user actions—such as opening a phishing email or downloading a malicious attachment—rendering traditional detection systems ineffective.

Had these organizations employed a solution like AppGuard, the ransomware would have been contained before it could encrypt files, preventing catastrophic damage. Instead, many companies are forced into costly recovery efforts or, worse, pay ransoms to regain access to their data.

Why Businesses Should Adopt AppGuard Now

As the cybersecurity landscape shifts, businesses cannot afford to rely on outdated approaches. AppGuard’s isolation and containment capabilities represent a modern solution that acknowledges the inevitability of breaches while minimizing their impact.

AppGuard is not only proven but also highly scalable, making it ideal for organizations of any size. Its 10-year track record demonstrates that it can withstand the test of time, even as the threat landscape continues to evolve.

Conclusion: Time to Move From "Detect and Respond" to "Isolation and Containment"

The Forbes article makes it clear: breaches are inevitable. Relying solely on "Detect and Respond" is no longer sufficient to protect your business. Now is the time for business owners to adopt a more resilient approach that prioritizes containment over detection.

At CHIPS, we understand the urgency of this shift and are here to help you stay ahead of evolving threats. AppGuard’s proven isolation and containment approach ensures that your business is prepared for even the most sophisticated cyberattacks.

Take the next steptalk with us at CHIPS about how AppGuard can prevent cybersecurity incidents and protect your business before it’s too late.

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