The latest industry update from MSSP Alert shows a dramatic shift in how managed security service providers (MSSPs) are approaching cybersecurity. Their November 2025 report reveals a clear pattern: speed, identity protection, and integrated platforms have become the defining criteria of value. MSSP Alert
In just the past few weeks, there have been multiple moves that reflect this shift:
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MSSPs are consolidating tools, doubling down on a small set of core vendors rather than juggling an array of disconnected solutions.
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Some providers are scaling up endpoint coverage rapidly — for example, one MSSP recently added 1,000 new endpoints under a multi-year agreement, highlighting growing demand for robust endpoint protection.
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The rise of cloud-native, AI-driven security platforms and exposure management tools has also accelerated, signaling that identity, risk quantification, and real-time telemetry are becoming central to security strategies.
This evolution makes sense. As businesses adopt hybrid work, cloud infrastructure, and AI systems, threats have grown more sophisticated — from identity-based attacks to AI-assisted reconnaissance and lateral movement. In response, MSSPs are shifting their offerings toward faster detection, better identity controls, and platform-level consolidation.
But while these developments are important, they miss a critical point. Faster detection and identity-centric defenses alone are not enough. What many organizations still lack is a robust “isolation and containment” strategy at the endpoint level.
Detection gives you visibility. Identity management reduces exposure. But if an attacker does breach a system — through zero-day exploits, a compromised account, or AI-driven phishing — detection and identity controls alone may not stop lateral movement or prevent data theft. Once malware is in, endpoint-level isolation and containment become essential.
That is where a proven endpoint protection solution like AppGuard becomes invaluable.
For more than 10 years, AppGuard has delivered isolation-first security that does not rely on post-infection detection and response. Instead, it prevents unauthorized or malicious applications from executing or reaching sensitive resources in the first place. This approach dramatically reduces attack surface and stops threats at the earliest stage — before they escalate into full-blown incidents.
Given the trends in the MSSP market — consolidation, identity focus, AI-driven detection, and expanded endpoint footprint — now is the time for businesses to rethink their strategy. Relying solely on detection, identity or unified platforms is like building a security perimeter around a house and leaving the windows wide open. A layered, containment-first endpoint defense adds the final window bars that many enterprises still lack.
Call to action for business owners
If you are a business owner who wants to move beyond reactive “detect and respond” cybersecurity, talk with us at CHIPS. Learn how AppGuard’s isolation-first endpoint protection can prevent the kind of breach that detection-only strategies often miss. Let’s build a stronger, containment-driven defense together.
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